Saturday, 7 December 2013

SEVENTH WEEK – STRATEGIC MANAGEMENT

Bismillahirrahmanirrahim,

Assalamualaikum , for this week, I have learnt about STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS. Miss Ummi explained to all of us about the primary reason companies choose to compete in international markets. One of the reason is to gain access to new customer. If we choose to compete internationally, the company can find and get new customer from any other country around the world. The other reason is to achieve lower costs through economic scale, experience and increased purchasing power, to further exploit its core competencies, to gain access to resources and capabilities located in foreign market and to spread its business risks across a wider market base.

Moreover, this chapter also focuses on strategy option for expanding beyond domestic boundaries and competing in the markets of either a few or a great many countries. In the process of exploring these options, miss Ummi introduced and briefly explained about such concepts as multidomestic, transnational, and global strategies, the porter diamond of national competitive advantage and profit sanctuaries.

And for tutorial class with madam Huda, we should  make the SWOT and TOWS analysis for the case study that has been given to us. We love to do this on ‘mahjong paper’ together with group,it’s interesting ;)







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