Bismillahirrahmanirrahim,
Assalamualaikum , for this week, I have learnt
about STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS. Miss Ummi
explained to all of us about the primary reason companies choose to compete in
international markets. One of the reason is to gain access to new customer. If
we choose to compete internationally, the company can find and get new customer
from any other country around the world. The other reason is to achieve lower
costs through economic scale, experience and increased purchasing power, to
further exploit its core competencies, to gain access to resources and
capabilities located in foreign market and to spread its business risks across
a wider market base.
Moreover, this chapter also focuses on
strategy option for expanding beyond domestic boundaries and competing in the
markets of either a few or a great many countries. In the process of exploring
these options, miss Ummi introduced and briefly explained about such concepts
as multidomestic, transnational, and global strategies, the porter diamond of
national competitive advantage and profit sanctuaries.
And for tutorial class with madam Huda, we
should make the SWOT and TOWS analysis
for the case study that has been given to us. We love to do this on ‘mahjong
paper’ together with group,it’s interesting ;)
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