FIFTH WEEK – STRATEGIC MANAGEMENT

Assalamualaikum,
This week we learned about evaluating company’s resources, capabilities, and competitiveness. After learned this topic I will be able discover how to access the company’s strength and weaknesses in light of market opportunities and external threats. I can also understand how comprehensive evaluation of a company’s competitive situation can assists managers in making critical decisions about their next strategic moves.  

We are starting our class with the short discussion about the airlines services provided in our country. As we know, Air Asia has been the famous low cost airlines nowadays. From the discussion, we could figure out that Air Asia is one of the best examples of the low-cost provider strategy. We already know that the services provide by that airlines company is focused on its objectives as to deliver people to the places they want and the company were not focusing on other aspects.

That is the way how they cut cost in their services as to offer low cost services to the customer. It shows that Air Asia is one of the examples of best cost leadership strategy. That’s all for this week.