CHAPTER 11: MANAGING INTERNAL OPERATION: ACTION THAT PROMOTE GOOD STRATEGY EXECUTION

In an organization, policies and procedure was applied to guide employees about how certain things must to be done.  Furthermore, this thing helps the employees to overcome any challenges, barriers or resistance that happen in the organization. Then, it is also help enforce reward or punishment among the employee who are doing well and efficient or unaware in their work.

In addition, it is important to manage policies and procedure for continuous improvement such as best practice, benchmarking and process reengineering. When one organization fully use the best practice in performing their work, it can move the organization forward and achieve efficient and effective of company activities or goals.

   

                                         THANK YOU MISS UMMI ;)

CHAPTER 10: BUILDING AN ORGANIZATION CAPABLE OF GOOD STRATEGY EXECUTION

Assalamualaikum,

For chapter 10 we learnt an organization must take an action to execute strategy to achieve their goals. There are many actions for executing strategy. First, provide policies and procedure in an organization for the purpose to easy the members in doing their works. Second, take a right person as a staff in an organization that can execute the strategy and improve company performance. As we know any organization must have a leader to organize and lead others in doing works to make sure the strategy is implemented well.

After that, to maintain achievement of company strategy, an organization also can give an incentive like day off and reward to the employees who are work hard to appreciate their works and it will make them to give a better performance in their works. Any action that can achieve strategy execution can be apply in an organization to develop or enhance organization goals and earn more profits. 

ONLINE FORUM

Bismillah.

Discuss how a corporate culture can assist in executing strategies in an organization..

If you are one of the top managers, what kind of values that you would like to inculcate in your organization? why does it so?

Whether written as a mission statement, spoken or merely understood, corporate culture describes and governs the ways a company's owners and employees think, feel and act. Your own business's culture may be based on beliefs spelled out in your mission statement. It could consist in part of a corporate symbol, like the rainbow-colored apple that symbolizes Apple Computer. Whatever shape it takes, your corporate culture plays a big role in determining how well your business will do.

If i be one of the top manager, I would like my organization follow the Islamic value that based on the lesson from Quran and Sunnah. It is because for me Islam is the way of life. Islam has teach every thing in our life based on al-quran and sunnah.I also will focused on  like unity,equilibrium, freewill,responsibility and benevolence because islamic rules is perfect. So, when all workers practice this islamic value, they will assist in the executing strategies. InshaaAllah everything will be good.

SHARING MOMENT : O-SHIMA JAPANESE RESTAURANT

Bismilllahirrahmanirrahim,

Assalamualaikum,today we have no lecture like usual because it has been replaced by the sharing session with the founder of Oshima Japanese Restaurant, Madam Asnidar Hanim Yusuf. Actually, madam Asnidar possessed bachelor of engineering from a university in Japan. she has the same taste with her husband. They really love to eat japanese food. Thats why they decided to open Japanese Food Restaurant. She told us that what is the thing that make her restaurant was totally different with others Japanese food is her restaurant is more concern about halal.

Actually, she has to face many challenges before she can be a successful entrepreneur in the industry. Some of the challenges are to get certificate from JAKIM, also to get suppliers for the food because this restaurants served Japanese food and dish and also problem from the aspect of capital. However, she has been able to manage to overcome this obstacles through the concept of " we trust to Allah ".Before ending the talk, she says " DO NOT ASK FOR MONEY. IKHLAS FOR ALLAH AND MONEY WILL COME ".

                                                    TQ :)

SEVENTH WEEK – STRATEGIC MANAGEMENT

Bismillahirrahmanirrahim,

Assalamualaikum , for this week, I have learnt about STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS. Miss Ummi explained to all of us about the primary reason companies choose to compete in international markets. One of the reason is to gain access to new customer. If we choose to compete internationally, the company can find and get new customer from any other country around the world. The other reason is to achieve lower costs through economic scale, experience and increased purchasing power, to further exploit its core competencies, to gain access to resources and capabilities located in foreign market and to spread its business risks across a wider market base.

Moreover, this chapter also focuses on strategy option for expanding beyond domestic boundaries and competing in the markets of either a few or a great many countries. In the process of exploring these options, miss Ummi introduced and briefly explained about such concepts as multidomestic, transnational, and global strategies, the porter diamond of national competitive advantage and profit sanctuaries.

And for tutorial class with madam Huda, we should  make the SWOT and TOWS analysis for the case study that has been given to us. We love to do this on ‘mahjong paper’ together with group,it’s interesting ;)

SIXTH WEEK – STRATEGIC MANAGEMENT

Bismillahirrahmanirrahim,
Assalamualaikum, this week lecture we learnt about STRENGTHENING A COMPANY’S COMPETITIVE POSITION: STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS.

BLUE-OCEAN STRATEGY

• offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand.

- Because of first-mover advantages and disadvantages, competitive advantage can spring from when a move is made as well as from what move is made.

HORIZONTAL SCOPE

• the range of products and service segments that a firm serves within its focal market.

VERTICAL SCOPE

• the extent to which a firm's internal activities encompass one, some, many or all of the activities that make up an industry's entire value chain system, ranging from raw-material production to final sales and service activities.

VERTICALLY INTEGRATED FIRM

• one that performs value chain activities along more than one stage of an industry's value chain system.

BACKWARD INTEGRATION

• involves entry into activities previously performed by suppliers or other enterprises positioned along earlier stages of the industry value chain system.

FORWARD INTEGRATION

• involves entry into value chain system activities closer to the end user.

OUTSOURCING

• involves contracting out certain value chain activities to outside vendors. 

STRATEGIC ALLIANCE

• a formal agreement between two or more separate companies in which they agree to work cooperatively toward some common objective.

JOINT VENTURE

• a partnership involving the establishment of an independent corporate entity that the partners own and control jointly sharing in its revenues and expenses.

                                                    

                                                  TQ :)

FIFTH WEEK – STRATEGIC MANAGEMENT

Assalamualaikum,
This week we learned about evaluating company’s resources, capabilities, and competitiveness. After learned this topic I will be able discover how to access the company’s strength and weaknesses in light of market opportunities and external threats. I can also understand how comprehensive evaluation of a company’s competitive situation can assists managers in making critical decisions about their next strategic moves.  

We are starting our class with the short discussion about the airlines services provided in our country. As we know, Air Asia has been the famous low cost airlines nowadays. From the discussion, we could figure out that Air Asia is one of the best examples of the low-cost provider strategy. We already know that the services provide by that airlines company is focused on its objectives as to deliver people to the places they want and the company were not focusing on other aspects.

That is the way how they cut cost in their services as to offer low cost services to the customer. It shows that Air Asia is one of the examples of best cost leadership strategy. That’s all for this week.

FOURTH WEEK – STRATEGIC MANAGEMENT

Bismillahirrahmanirrahim,

Assalamualakim,we meet again! This entry about the fourth week that I have learnt on Strategic Management Subject.For this week, we have learned the topic about on how to evaluate the company’s resources, capabilities and competitiveness. The main objective for this topic is how to assess how well a company’s strategy is working.

In evaluating how well a company’s present strategy is working, a manager has to start with what the strategy is.  This involves evaluating the strategy from a qualitative standpoint (completeness, internal consistency, rationale, and suitability to the situation) and also from a quantitative standpoint (the strategic and financial results the strategy is producing). The stronger a company’s current overall performance, the less likely the need for radical strategy changes. The weaker a company’s performance and/or the faster the changes in its external situation (which can be gleaned from industry and competitive analysis), the more its current strategy must be questioned.To trace or identify the things that could drive the firm success, we use the SWOT analysis. This kind of analysis is a powerful tool for sizing up a firm’s. SWOT analysis is stand for Internal strength (S), Internal weaknesses (W), Market opportunities (O) and external threats (T).

THIRD WEEK – STRATEGIC MANAGEMENT

Assalamualaikum,

Today Miss Ummi giving explanation about Evaluating a company’s external environment which is in topic 3. Its quite challenging for this topic. But this topic is interesting to study.This topic consist about the basic concepts and analytical tools widely used to diagnose the competitive conditions in a company’s industry, study about market positions of key groups of industry rivals, and how to use multiple frameworks to determine whether an industry’s outlook presents a company with sufficiently attractive opportunity for growth and profitability.We will learn how to create business strategy in this topic.

In this topic i learned about th PESTEL analysis which is focuses on the six principal components of strategic significance in the macro-environment.

Finally, Miss Ummi has teaching us about the five competitive forces in industry which are, competition from rivals sellers, competition from potential new entrants, competition from producers of substitute products, supplier bargaining power and customer bargaining power.

SECOND WEEK : STRATEGIC MANAGEMENT

Bismillahirrahmanirrahim....

Alhamdulillah...for this week lecture we have learned two topic. The first topic is The Nature of Strategic Management and the second topic is The Business Vision and Mission.In the first topic we have learn about the strategic management process, the need for integrating analysis and intuition in strategic management, the key terms in strategic management, the nature of strategy formulation, implementation, and evaluation activities. We also learn about the benefits of good strategic management and how a firm may achieve sustained competitive advantage.

Nature of Strategic Management have three stages that is strategy formulation, strategy implementation and strategy evaluation.

1. strategy formulation  - develop vision and mission, identify an organization external and internal (SWOT).
2. strategy implementation - also called ‘action stage’, establish annual objectives.
3. strategy evaluation - review external and internal (SWOT).

Next, for the next topic Miss Ummi has teaching us about the business vision and mission. This topic is about the nature and role of vision and mission statements in strategic management, why the process of developing a mission statement is important, the components of mission statements, how clear vision and mission statements can benefits other strategic – management activities, and how to write a good vision and mission statements.

The organization must have a vision and mission to be more successful and develop towards on their business and the global world today. It is become the organization strategy to achieve their goals.

FIRST WEEK : STRATEGIC MANAGEMENT

Bismillah in the name of Allah the Most Gracious and The Most Merciful.

Assalamualaikumwarahmatullahiwabarakatuh to Miss Ummi and all my friends. First of all, let us praise to Allah for give me this life and this opportunity to make something beneficial. I would like to thank to Miss Ummi for being my lecturer in 'strategic management' subject and make our 1st class so attractive ;) .

My first thought of this subject is that it's gonna be hard and tough for me to learn and understanding this subject because of what i heard from senior,and my friend had took this subject last semester said this subject is a 'killer subject'. That's was enough frightened me ! ,moreover when the first time i saw you,i think you are strict person. Then i said "yeah,luckily you are not a strict person but you are creative lecturer!" . After the brief explanation and overview of the course outline by you miss ummi i think this subject can be learn slowly and it's so beneficial for me to apply it for my future.

The interesting part is how you attract students to making love with this subject ! We had an interesting activity for the first class that make all students happy in this lecture. The activity called 'build a tower' using newspaper only! There is something beneficial outcome from this activity that we had learn the concept of strategic management!.

Lastly,I hope can gain a beneficial knowledge from this subject and i will try do my very best for this subject. Thank you.

"Creative without strategy is called ART, Creative with strategy is called ADVERTISING".