Bismillahirrahmanirrahim,
Assalamualakim,we meet again! This entry about the fourth week that I have
learnt on Strategic Management Subject. For this week, we have learned the topic about on how
to evaluate the company’s resources, capabilities and competitiveness. The main
objective for this topic is how to assess how well a company’s strategy is
working.
In evaluating how well a company’s present strategy is
working, a manager has to start with what the strategy is. This involves
evaluating the strategy from a qualitative standpoint (completeness,
internal consistency, rationale, and suitability to the situation) and also
from a quantitative standpoint (the strategic and financial
results the strategy is producing). The stronger a company’s current overall
performance, the less likely the need for radical strategy changes. The weaker
a company’s performance and/or the faster the changes in its external situation
(which can be gleaned from industry and competitive analysis), the more its
current strategy must be questioned. To trace or identify the things that could drive the firm
success, we use the SWOT analysis. This kind of analysis is a powerful tool for
sizing up a firm’s. SWOT analysis is stand for Internal strength (S), Internal
weaknesses (W), Market opportunities (O) and external threats (T).